With an upbringing full of outdoors and activity, Tom Joy brings an authentic perspective to capturing movement and emotions. Whilst always investigating new personal projects, he's worked with the likes of Adidas, Casio GShock, The North Face and Gymshark.

His practice focuses on building rapport with talent to get them in a position to deliver. His direction style has lent itself well into building out director's credits in several short motion productions.

2025 has become a year for growth and further focus on his personal work in pursuit of a richer portfolio that displays his diverse skill set.