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Real photography with computer-generated settings for Societé Generale, CGI for McDonald's, lifestyle and automotive AI-generated images for Hyundai, and more in this issue of the Spotlight.
Maskbg, powered by BZM Graphics, offers AI-driven background removal tools that simplify image editing. With just a few clicks, users can efficiently remove backgrounds, making it an ideal solution for e-commerce businesses and other professionals.
"Our focus is to provide a fast, user-friendly, and free service that helps e-commerce product owners streamline their workflows. By leveraging cutting-edge AI technology, Maskbg ensures precise and accurate background removal, saving valuable time and effort compared to traditional editing methods.
We are committed to delivering a seamless experience that allows you to focus on growing your business while we handle the image editing."
Curve create stunning automotive imagery and video entirely in CGI. Whether its the imagined or real world, Curve always strive to deliver authenticity.
"The worlds Curve build have always captured the magic of real moments. Hints of imperfection. A realness and rawness around the edges. Small human touches in vast computer-generated scenes. Little details born from lived experiences that you could simply never code."
"We are a CGI and retouch studio from Barcelona.
Since 1974 we have collaborated with the most prestigious photographers and graphic artists in image retouching and post-production.
The artistic talent and technical expertise of our team, combined with a robust media infrastructure, enables us to work in various disciplines: photography, design, organic modeling, rigging, animation, compositing, 360º videos, and virtual reality. This range of services has made EGMS a creative and powerful technological partner that our clients trust for their project development.
We continue to explore the creation of digital content for different channels, using the latest technologies in printing, projection, and visualisation."
Gavin Goodman is a Cape Town-based photographer and visual artist with 20 years of experience in advertising.
A pioneer in integrating AI technology into his creative process, Gavin creates visuals that are virtually indistinguishable from traditional photography. His innovative approach is redefining the boundaries of advertising, opening new possibilities for visual storytelling.
In 2021, he was named a Hasselblad Master in the Fine Art category. He has collaborated with major agencies such as Ogilvy & Mather, M&C Saatchi Abel, McCann, DDB, Y&R, Havas Worldwide, BBDO, David Miami, FCB, Hill Holiday, and TBWA.
His clients include Mercedes, Facebook, Chrysler, Dos Equis, Eli Lilly, Heinz, Ameritrade, Adidas, Microsoft, Heineken, Volkswagen, Otto Germany, Just Eat UK, and Rémy Martin.
Horton-Stephens have been London's leading photographers' agents for longer than anyone can remember. They were part of the evolution from film to digital and then the introduction of CGI. Now they’re launching an incredible AI artist, Alys Thomas, whilst helping to establish ethical AI working practices to protect the creative industry and produce the very best results with maximum human authorship.
Great production is the key to the success of any shoot and they have honed a collaborative process – including for AI – between artist, agency and client. They’re happy working alongside clients’ production or providing a full service. It goes without saying that they have an encyclopaedic knowledge of all aspects of production, including when shooting alongside TVC and film productions.
2025 has started with new work for AmEx, Pepsico, Nectar, McDonald’s, Virgin Money, Traitors, Sky Glass, Warburtons. Head over to their website’s Latest News section to see them. You’ll also find their mission statement for ethical AI image creation. And, for even more on AI, this Production Paradise blog article features their thoughts on the subject.
At the forefront of full CGI and Artificial Intelligence for creative production, oddy_ works™ offers a seamless and entirely controlled creative process from concept to final delivery, empowering brands with cutting-edge digital solutions.
The company eliminates the constraints of traditional production while ensuring 100% precision, efficiency, and high-impact storytelling, merging artistry with unparalleled creative flexibility.
You can count on services such as:
Pierre Bourjo is an award-winning Toronto-based CGI, illustration, retouching and motion studio focused on transforming exceptional ideas into compelling imagery. A collaborative spirit and problem solver at heart, Pierre approaches every assignment with dedication and flexibility to achieve visuals that exceed client expectations.
With a strong illustration background and years of computer generated imaging experience, combining traditional skills and advanced technical knowledge, Pierre is committed to giving pixels a pulse.
Specialising in CG images for advertising, print, broadcast, online and packaging recognised in Canada and worldwide, Pierre Bourjo Imaging's renowned, innovative and professional service range includes: 3D modelling and wireframes, CG lighting development, material and texture creation, typography, product and architectural previsualization, high end photography retouch, digital imaging, rendering, creative photo manipulation, motion graphics, compositing, VFX, animation and post-production.
Punctum Images is a Prague-based creative studio renowned for its expertise in crafting high-end CGI visuals, particularly within the automotive sector.
Their recent endeavors showcase a blend of technical precision and artistic vision. Notable projects include the Polestar Night Drive series, which immerses viewers in dynamic, photorealistic environments, and the Porsche Vision Gran Turismo, a fully CGI concept car rendered with meticulous detail.
Additionally, their collaboration with Komerční banka, part of Société Générale, resulted in compelling visuals that seamlessly merge real photography with computer-generated settings.
These projects underscore Punctum Images' commitment to pushing the boundaries of digital content creation.