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Lululemon proves that fitness can look incredible; Uber Eats showcases images that ooze authenticity; a gorgeously lit Coop campaign, and more.
Anatol Gottfried
Germany - Spain - South Africa
Anton Enerlöv
Stockholm
Brogan McNab
Canada
Des Iles Photography
London
Don Diaz
California
HEROES photo & film
The Netherlands - Spain
Hugo Onink
The Netherlands
Jeremy Shaw
Australia
Jonathan Herre
Phoenix, Arizona
Madeline McCormick
Australia
Martin Lugger
Austria
Nick Hall
Seattle - London
Paul Miller
Colorado
Paul Moffat
Manchester
Anatol Gottfried’s lifestyle photography is a vibrant fusion of authenticity, energy and visual storytelling. At its core, his work captures human connection, movement, and emotion, blending the spontaneity of real life with the refined edge of commercial appeal. He has a distinctive eye for colour, light, and dynamic composition, often using them to elevate everyday scenes into something cinematic and emotionally resonant.
His shots don’t just capture life—they ignite it. Whether it’s a vibrant city or relaxed country side, people are always the spark—set against bold, cinematic backdrops that blur the real and the unreal.
Anatol’s style also reflects a strong sense of place and culture, from Barcelona’s sun-drenched streets to the funky vibes of Cape Town. Whether with a smartphone or high-end camera, his approach is defined by innovation, elegance, and a joyfully rebellious spirit—always pushing creative boundaries, always telling a story that feels alive.
Eager for new experiences and exciting projects, Anatol is available to work anywhere in the world. Have a glimpse at his portfolio on Instagram or his website, and get in touch to rock your next production.
As a photographer, one of Anton Enerlöv’s main driving forces is to convey emotion. Regardless of the client, the result often involves creating a lifestyle setting where the product or service is communicated through a feeling.
Here are a few examples from work done for Tibber, Coop, and Varsity Headwear.
Brogan McNab is a dynamic Canadian photographer with an accomplished portfolio demonstrating her flexible and extensive skillset.
Her lifestyle imagery delicately fuses narrative, movement, and personality in a still frame. Her unique perspective on the relationship between environment and human experience is skillfully applied to transition a client’s vision into a visceral moment.
Des Iles works at the intersection of lifestyle and wellness—capturing visuals that balance storytelling with clean, high-end execution.
With a passion for movement and nearly a decade in the fitness and wellness space, her strength lies in capturing people in a way that feels natural. Her work spans boutique studios, athleisure campaigns, and luxury wellness travel, but always comes back to the human experience behind it all. She combines photography and videography to create cohesive visual narratives that reflect brand identity.
Created through a collaborative process, the result is content that feels authentic and elevated.
"I’ve always been drawn to real moments—the kind rooted in simplicity, energy, and heart. That’s what led me to photography, and it’s what continues to inspire my work today.
I call Southern California home, but my work takes me everywhere—from coast to coast and far beyond. I’ve collaborated with top-tier brands, celebrities, and editorial teams, always bringing a playful energy and modern edge to every project."
Don Diaz is represented by Alyssa Pizer Management.
"With more than a decade of operation, we offer visual answers to help you achieve success in your projects, campaigns and brands.
Our highly experienced professionals excel in different fields, including: fashion, still life, architecture, tourism and lifestyle.
Whether in studio or on location, we manage and produce all scale projects: from single product shots to multiple location assignments.
We deliver consistent high end digital imagery as part of a complete creative strategy for our clients.
Headquartered in Spain and The Netherlands, we operate worldwide to bring excellence for advertising and direct client assignments.
Let’s create outstanding images that elevate your story and set you apart.
We are HEROES!"
Hugo is a photographer who strives to make the ordinary spectacular—and the spectacular… well, epic. His images are filled with color, personality, and stories that demand a second (and third) look. Collaborating with stylists and models, he makes images that are as clear as they are dynamic, making each frame immediately coherent, yet filled with just enough real world chaos.
Whether he’s in his Amsterdam studio (in a former school) or working internationally, Hugo won’t hesitate to dive into the Med camera in hand or roll through tundra under a helicopter. Whatever it takes to find just the right framing to tell a story.
Fueled by infectious energy, an eye for detail, and a stash of terrible jokes, each shoot’s an adventure.
Want to create something awesome together? Reach out to Hugo here and let’s make it happen!
Jeremy Shaw’s work with people is rooted in genuine connection. Whether capturing a candid portrait or a sun-drenched lifestyle scene, he has a natural ability to make his subjects feel seen, resulting in images that feel honest and alive.
His lifestyle photography is immersive and instinctive, he doesn’t just observe moments, he lives in them. Jeremy moves with his camera, blending into the scene and allowing the spontaneity of real life to unfold organically.
His travels have taken him from the red dust of the Australian outback to the quiet backstreets of Japan, always chasing human connection. No matter the location, Jeremy brings a sensitivity to his storytelling, capturing both the spirit of a place and the people within it. His calm presence leads to authentic, emotionally resonant imagery that stays with you long after the moment has passed.
Jonathan Herre is an Arizona-based photographer specialising in outdoor lifestyle and offroad imagery.
With 17 years of experience behind the lens, Jonathan’s work captures the grit, beauty, and adventure of offroad exploration and outdoor living.
Recent projects include working with racers and top brands at King of the Hammers, where he documented the intensity of the world’s toughest offroad race.
Jonathan's dynamic style and attention to detail make him a sought-after collaborator for major automotive and outdoor lifestyle brands. Whether it’s shooting rugged landscapes, high-speed action, or authentic brand storytelling, Jonathan brings passion and precision to every project.
Based in Prescott, AZ, he combines his deep knowledge of trails and terrain with a creative vision to produce compelling visuals that inspire adventure. Explore more of his work at his website.
Madeline McCormick is an Australian fashion and editorial photographer known for her ability to merge lifestyle, fashion, and landscape into captivating visual narratives.
Recently, she explored the charm of the Amalfi Coast, capturing the essence of Italian lifestyle and its stunning landscapes. In Australia, she completed a lifestyle and fashion photoshoot on Sydney Harbour, where nautical influences met contemporary fashion.
As she delves into motion, Madeline is bringing a dynamic layer to her storytelling, adding new depth to her work. With upcoming projects in London and Paris, she is set to work on fashion, lifestyle photography, and motion, continuing to bring her distinctive approach to each project.
Martin Lugger is a highly skilled professional photographer based in Tyrol, in the heart of the Alps. With years of experience and a precise artistic vision, he specializes in sports, tourism, and industrial photography. His dynamic sports images capture not only action, but also emotion and detail – from fast ski descents to steep climbs and challenging bike trails, his work reflects technical excellence and perfect timing.
In tourism photography, Martin highlights the essence of Tyrol’s landscapes and culture with atmosphere and clarity. His industrial photography stands out through authenticity and precision, showcasing the innovation and identity of local companies.
Known for his professional approach, Martin combines technical expertise with a creative eye for composition and light. Each image is carefully crafted to evoke feeling and tell a visual story. His photography goes beyond simple documentation – it captures moments with depth and meaning. Martin Lugger is not just a photographer, but a true visual storyteller with passion and vision.
Nick Hall is a Brit now living on an island near Seattle and Chicago along with his wife and their eight children. He is regularly awarded for his cinematic global advertising campaigns and world renowned for his deeply moving human-nature documentary projects.
Originally a wildlife scientist and biodiversity conservationist, Nick blends his passion for the natural world with the specific needs of global brands and Fortune 500 advertising clients including American Airlines, Barclays Bank, BMW, Four Seasons, Intel, Nespresso, and Uber.
Nick is as comfortable roughing it with hunter gatherers in Tanzania as he is directing huge global advertising campaigns. Known throughout the industry as a gentle and immersive photographer, Nick brings an inclusive and thoughtful energy to all his projects allowing him to capture deeply emotional performances and iconic visuals that celebrate our connections to one another and the world all around us.
Paul Miller is a renowned photographer and director, celebrated for his ability to capture the essence of life with authenticity, emotion, and a cinematic touch.
Specialising in lifestyle photography, he expertly blends light and shadow to create dynamic compositions that invite viewers into the story. His work spans a wide range of subjects, from intimate portraits to large-scale film productions, always with a focus on real, genuine experiences.
With a background in both photography and filmmaking, Paul seamlessly combines these disciplines to deliver visually stunning, cinematic-quality work in every shoot. His deep connection with his subjects allows him to capture natural, candid expressions that make each image a timeless snapshot of life’s fleeting moments.
Paul’s distinctive style continues to inspire and resonate with audiences around the world, showcasing not just moments but the raw emotion and beauty that comes with them.
Paul Moffat is a UK-based photographer working from his studio and on location as required. Driven by a genuine passion for photography, Paul brings a bespoke approach to every project, embracing the diversity of each assignment.
He collaborates with advertising agencies and direct clients alike, crafting compelling visual content tailored to specific needs. His ability to problem-solve and work closely with creative teams has earned him recognition from numerous awards in the advertising and design industries.