Paul Moffat is a commercial photographer working from his studio near Manchester in the UK. He creates bespoke imagery for clients, delivering both still photography and motion content to enhance their brands. His work spans an eclectic mix of projects, sometimes requiring additional studio facilities or unique locations further afield.

Paul enjoys every stage of the creative process — from concept to completion, ensuring every project is tailored to meet the client’s vision.

With the rise of AI, he has begun exploring its potential as a tool to further enhance rather than replace authentic image-making. Striking a balance between authenticity and innovation is key; he values preserving the human craft of his imagery over allowing AI to replace it with robotic, submissive, ‘Stepford’-style visuals.