New Showcase Portugal: an exceptional lineup of professionals and companies from Europe’s best-kept secret.

Welcome to the latest edition of Showcase Portugal, your guide to outstanding talent and services within the Portuguese commercial creative industries. In this issue, we spotlight the work of leading photographers, production companies, artists' agents, and equipment rental providers.

Portuguese talent continues to shine on the international stage—Adidas and Zalando recently tapped local creatives for their latest campaigns, while Volkswagen chose Portugal’s stunning coastline as the backdrop for its new California Camper commercial. From Lisbon to Porto and Faro—and across Portugal’s islands—the country is not only a hub of creativity, but also home to some of the most well-equipped, multilingual service providers in Europe.

Our featured editorial was shot by photographer Ricardo Santos for Portuguese Soul Magazine, with styling by Joel Alves and grooming by Alex Origuella—all represented by Solve. Discover more exceptional creatives in our extensive Portugal Directory and previous editions of Showcase Portugal.

Don’t miss these unmissable events:

IndieLisboa returns from May 1–11, transforming Lisbon into a vibrant stage for the latest national and international contemporary cinema.

Bienal’25 Fotografia do Porto brings together 51 artists across 16 exhibitions, offering a space for artistic research and collective reflection. Themes range from environmental crises to the complexities of social connection, examining how today's actions shape tomorrow’s world.

At CCB Lisbon, the exhibition Vanishing Intimacies: Surrounding Nan Goldin showcases 66 works by 36 artists. Using Nan Goldin’s groundbreaking photography as a starting point, the exhibition explores intimacy as a political act.